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0 How to Write Great Email Subject Lines That Will Get Your Emails Opened

Did you know that 47% of email recipients open an email based on the subject line alone? That’s why subject lines are so key to the make or break of your email campaign.

The best way to write email subject lines to achieve higher open rates is by tapping into the human behaviour on an emotional level. The major types of emotions include fear, sadness, curiosity, anger, surprise, excitement, guilt, shame, disgust, interest, and happiness. People have “pain points”, which, when poked, cause a reaction. If you can tap into these emotions / pain points, you’re on the way to success. Here are some great examples of attention-grabbing email subject lines, based on those emotions …

Fear - There are various ways that fear manifests. One such example, common to many, is the fear of missing out, for example “I’d hate it if I didn’t put my lottery on this week and my numbers came up”. Another is the fear of “What if”, an emotion used time and time again by the insurance industry. You can also add in scarcity, or a sense of urgency into your email subject line.

  1. Your subscription is expiring soon …
  2. Don’t miss out on …
  3. Sale ends soon - only a few hours left …
  4. Get Your 7-day plan today before it disappears forever …
  5. Book now - limited number of spaces available …

Curiosity - Creating intrigue and curiosity creates a desire to open your email and read more. Think about the duff duff theme tune on EastEnders ... It’s the cliff hanger that will only be satisfied by watching the next episode, or in this case, opening the email.

  1. Have you heard the buzz? See what all the fuss is about…
  2. Check this out … New season, new you …
  3. A gift for you …
  4. 5 Horrible things about …
  5. Whatever you do, Don’t Open This Email …

Humour - If a subject line can make someone laugh, then your email is more likely to be opened. This can be a tough one, but if you get it right, it could go viral. Humour isn’t for everyone, particularly in the world of B2B, so make sure you know your audience.

  1. Witty word play on your product / service
  2. 10 People to really, really avoid at networking
  3. Stereotypical - Yes I’m pregnant! So I like to wash up …
  4. Farcical - What will happen when pigs learn to fly?

Vanity – Most of us want to be liked and accepted by others. Using vanity means that you can either promise something that makes the subscriber look better, or invoke the fear of being shamed.

  1. Don’t be caught dead wearing last year’s …
  2. You’ll look great using …
  3. Top 10 Age-defying beauty tips and tricks …
  4. These are the products that celebs are using …

Greed - Everyone loves a bargain, which is why sales, discounts and special offers work really well in your email subject lines (but remember, spam traps can be triggered easily).

  1. Sale starts tomorrow …
  2. Flash Sale …
  3. 25% off …
  4. Buy one get one free …
  5. Get priority subscription now …

Lazy - It's not necessarily about being lazy, more about making their life easier. If you help them achieve their goal quicker or simpler, or help them save time, money or energy, you’re onto a winner.

  1. 5-point checklist to get new sales …
  2. Grow your email list faster with these tips …
  3. How to make emails easier …
  4. Create an Ebook in 5 easy steps …
  5. 75 ways to get new customers …

Pain Points - If you know your customer, then you might know their biggest challenges and pain points. Using subject lines that solve their problem is a great way to increase email open rates.

  1. Boost your sales …
  2. Do you want more work space? …
  3. Stop wasting / losing time …
  4. How to survive …
  5. Struggling to motivate your team? …

Retargeting - These emails are sent to people when they fail to complete a task or, for example, when they abandon their cart. These emails serve to bring your prospects back into your sales process.

  1. Have you forgotten something? …
  2. Good News - The price has dropped …
  3. Did you miss out on something …
  4. We aren’t giving up on you …

Personal - Include your subscriber’s name in the subject line to make it more personal.

  1. Joanne - Check this out …
  2. Happy Birthday Mary – Surprise gift for you …
  3. John - Are you coming to the next meeting? …
  4. Are you a blue or red Angela? …
  5. Steve, thank you for your donation …

KISS (Keep it Simple Stupid) - When in doubt, keep it simple. For this to work well, you need to give something of value in your email, so make sure you have something important to say.

  1. A big thank you …
  2. Monthly Sales & Marketing Newsletter …
  3. “Company Name” News Bulletin! …
  4. Happy New Year from All of us at “Company Name” …
  5. Your Personal Networking Invitation …

Keywords - There are some specific key words that are effective when used in email subject lines. Use these keywords when crafting your own subject lines to boost your open rates even further.

Upgrade      go        wonderful          promotional      Congratulations    Forecast     Snapshot

Token                  voluntary            monthly              is coming               get it now

Numbers - Number are a really good way of catching people’s attention, especially if they can show instant results or gratification.

  1. 99 New ideas to get new customers …
  2. Increase sales by 53% …
  3. Only 60 minutes or less …
  4. The next 2 minutes could change your business forever …
  5. Sales starts at 6.30am …

I hope this help you to create great email subject lines that will get your emails opened

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