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0 How do I Stop my Emails from Landing in the Junk Folder?

One of the most request questions we get asked is how do I avoid my emails from going into junk folder? Well, there’s no hard-and-fast rule, as it can be largely out of your hands, but there are certainly steps you can take to maximise your chances of avoiding the dreaded spam traps! Hopefully these tips help …

  1. Make sure you use clean, accurate and up to date marketing lists. If you think your 10-year old list will be ok, it won’t. It will create a high bounce rate, which will mean you get labelled as a spammer. Email service providers will likely refuse you further access to their platforms
  2. Use a dedicated email service platform, such as e-mailer. Using such tools as Outlook, or your Hotmail account to send bulk emails will land you in trouble. These platforms are not built for bulk emailing, so using them as such could mean your regular email service gets withdrawn, preventing you from sending or receiving emails. Furthermore, they don’t include automated unsubscribe tools and other essential gadgets that prevent you from falling foul of the law – which could land you in deep trouble with the Regulator
  3. Don't use capitals in the subject line. Use Proper casing in your subject line, and avoid over-use of capitalisation within the body of your email
  4. Keep your emails short and sweet. Keep information brief, and use links to take the reader to a landing page or web page, where they can read more if they so wish
  5. Send both a text and HTML version. Sending only an HTML is a common cause why emails get caught in spam folders. Send your emails in HTML + plain text format
  6. Use a mixture of text and images, and even consider text only. Image-heavy emails get caught in spam traps, so be careful not to over-use images
  7. Don't attach files to your email, as they will appear suspicious to anti-spam filters
  8. Send from your personal domain. It will make it easier for mailboxes to recognise that the emails were sent by a certified company / individual
  9. Avoid spam trigger words like free, offer, discount etc. Use the internet to find which words are “hot to avoid”
  10. Change the subject line of your email. The subject line of the email can sometimes affect the deliverability, so mix it up
  11. Don't send too many test emails. Sending too many test emails can cause problems, because it thinks these emails are spam. Wait a few minutes in between sending tests
  12. Make it personal, i.e. “Dear Steve”. Personalisation lets spam filters know that you know the recipient

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Why e-mailer?

GDPR Compliant

Full GDPR compliance, Guaranteed.

Dedicated Manager

You receive a personal service, with a dedicated contact.

Flexibility

100% scalable to add more data as and when you wish.

UK Based

Trusted, independent UK based company.

PRICES

Our packages have been designed to suit every budget, with the additional flexibility to add more data into the campaign as and when you wish.

All contact information supplied has been gathered, processed and supplied to you in a GDPR compliant manner. By the very nature of GDPR, you confirm that you will maintain the data in a GDPR compliant manner after supply

c. v1.6

Privacy Policy

About

Unlike the privacy policy on most websites, this one isn't copied from a generic template; it's been written from scratch by humans who have considered what modern websites do, how most people interact with them and what most people are bothered about when it comes to online personal data.

We've avoided legal jargon and covering every minute detail down to the nth degree. Instead, we've focused on what we consider to be the essential stuff and answering some of the real world questions you might have.

Overview

We respect your right to privacy and will always do our absolute best to ensure we conform to not just the laws at the time, but also our moral obligation to you. That's why we will never knowingly allow anyone to use any data about you that we hold unless legally required to do so, and we will always keep it secure and (where possible) will remove all trace of it at your request.

We usually only hold names and email addresses you provide us, but at times we may hold other identifiable data about you, gathered with your consent, to carry out our day to day business with you. For instance, you might supply us with data as part of an enquiry, or as part of a purchase, or a booking process for a service, etc. In all instances, this data is destroyed once it is no longer relevant or required or held securely if it forms part of a service agreement with you or there is a legal requirement for us to retain. In which case we can hold data for up to seven years. Like most websites, this site uses cookies (read more about them below) and also like most websites this site may share your IP address (read more about them below) with some online services. By continuing to use the site, you agree to this. We don't do either of these things because we're evil, it's just for a modern website to work the way most people want them to work, you have to! DON'T PANIC though, for the majority of users you're not directly identifiable by these actions. Big Brother isn't watching!

Cookies

Cookies are tiny files that are added to your computer as you use and interact with websites. They are used mostly for good: To improve your experience, sometimes for bad: Search engines, Social sites etc. may use them to track what a computer (the computer, not the person) is looking at. Many like Google will use them to target you with adverts and for analytics, which results in them being able to build a profile of what you do online. You will get these cookies added to your computer when you land on certain websites, like Google, Youtube, Facebook etc. This site makes use of Cookies, mainly so we can be sure to only show you certain content once, for example, popups or reminders.

Cookies can sound a bit Orwellian and "Big Brother", but mostly they're pretty harmless and unless you land on a website that requests your data and you offer it, the data they hold is mostly anonymous, they don't have your name and email address etc. You can clear out your cookies by clearing your browser history. However, as we said this site from time to time will use cookies (never for data gathering or advertising). It is generally good practice to install a cookie manager so that you can see what websites install what cookies, as most have them but few admit to it.

Cookies generally fall into three categories: Session, 1st Party Persistent & 3rd Party. A fuller explanation of these is at the bottom of this privacy policy.

IP Address

An IP address is a unique number that identifies your computer on the internet; it is in the form of 111.222.333.444. Lots of services, like YouTube, Facebook etc., requires that websites send them your IP address before they allow sites to display things like embedded video, or Facebook elements, and so on. In reality, your IP address isn't personal data, as 99% of the time, you can't be identified by it. Regardless, some consider do consider it as such, so to keep ourselves in the clear we've added this bit to our privacy policy: On occasion, your IP address may be shared with some service providers. Emails Emails are typically kept until our inbox is full and we have a clear out and delete or archive all the old ones. We never use addresses obtained from emails for anything other than responding to the emails you send us. We don't harvest these emails for other purposes. Once we clear out our inbox and delete old emails from you, your details are gone.

Newsletter Sign-up

If we have one, our newsletter sign-up process is distinct from other areas of consent when it comes to your data and uses a double opt-in/2 step verification confirmation that complies with all the latest regulations (GDPR, etc.). It includes a clear indication from you that you wish to be added to our newsletter list. There is no ambiguity in our signup process; you can’t sign up by mistake nor can anyone signup with your email address due to the double opt-in/2 step verification. We record the location, time and place that you signed up. Removing yourself from our newsletter list is easy: Just click the unsubscribe link in the newsletters we send or use the Unsubscribe feature on our website.

We don't share our newsletter lists with anyone else, other than the service we employ to send out our newsletters.

Data Protection Officer

If you have any questions about our privacy policy and your data, or would like to know what data we hold about your you can contact us using the details on our regular contact page, making the subject of any emails “FAO: Data Protection Officer”. We will then forward your email to our DPO who will respond accordingly.

In most circumstances, we will respond within 30 days.

If we suspect any abuses of this requirement (multiple requests in a short space of time etc.), we reserve the right to refuse.

For most requests to be processed, we will need you to provide proof as to who you are and that you have a lawful right to access the data.

Cookies: Further Explained

Session cookies

Session cookies are added to your machine as you surf websites. They are only retained for as long as your browser remains open. They allow a form of memory to exist between your browser and the websites you visit, such as pages visited, shopping cart contents, last viewed items etc. These cookies will remain after you leave the website but will be deleted once you close the browser (fully close it, not hide or minimise it).

1st Party Persistent Cookies

"Persistent cookies" remain on your computer even after you've closed the browser. 1st Party cookies can only relay information back to the website that placed them on your computer. Typically they're used to store site preferences to save you from having to re-enter information on future visits. They may also be used to track your activities (links clicked, pages visited etc.) while visiting a site. Persistent cookies remain on your computer until you remove them, normally by using the browsers clear history feature, although other methods exist.

3rd Party Persistent Cookies

"Persistent cookies" remain on your computer even after you've closed the browser. 3rd Party cookies are typically used when a website has part of its content delivered via a third party, like embedded videos, maps etc. Websites featuring advertising commonly use 3rd party cookies to deliver the adverts; Over time 3rd party cookies will build up a profile your online habits (websites viewed, links clicked etc. so they can deliver targeted adds. 3rd party cookies have other purposes too, for more information on this we suggest you search the internet for "what do 3rd party cookies do?". We try to avoid third-party cookies as much as is possible. However, we may, from time to time utilise third party content and cannot guarantee that such content does not have third-party cookies delivered with it. Persistent cookies remain on your computer until you remove them, normally by using the browsers clear history feature, although other methods exist.